Search Engine Marketing

Search Engine Marketing Service | e-Marketing Service

In order to be getting listed in top for the best search engine results pages like google,yahoo, bing etc ,websites are definately to be provided with the service called Search Engine Marketing.
We ,the SEO team of Flugelsoft are experienced at developing and delivering effective Search Engine Marketing campaigns. Our areas of expertise includes the following.

Search Engine Optimization (SEO)

Flugelsoft provides the Search Engine Optimization services across the globe .In this process we promote the website in search engines which helps to increase the visibility, rankings and traffic to the website. It includes the following benefits :-

OUR SEO process includes the following:

• Analysis Of The Website .
• Keyword Research
• Keyword Analysis
• On Page Optimization
• Off Page Optimization

Pay Per Click Campaign

Pay-Par-Click (PPC) is a advertising technique used by the advertisers in which they can bid for a specific amount to pay each time a unique web user clicks on their ads .These ads are usually placed on the top and right side of the main search result listings page .The most popular PPC existing now a days are Google AdWords and Yahoo Search Engine Marketing.
PPC marketing is one of the most effective forms of Online Advertising, because

• It provides immediate and fast results
• Effective Return On Investment
• It is Cost Effective
• Applicable For all Range of Business Types

Paid Inclusion/Submissions

Paid inclusion is the process of getting indexed immediately without having to wait for the search engines to find the websites naturally through incoming links and listings in directories. Some search engines indicate the paid inclusion results as advertisements while others display them as results along with organic(non-paid) search results.

• Your pages are indexed much faster than submitting through free add URL or waiting for the spiders to find the pages on their own.
• With pay inclusion, your pages are repapered on a very regular basis, depending on the engine.With pay inclusion, you never have to submit your pages again
• If you use pay inclusion, you are forming a “partnership” with the search engines, which is important and very beneficial.
• Most of the pay inclusion programs offer some sort of submission reports.
• Pay inclusion programs are ideal for dynamically generated sites.

Social Media Optimization

Social Media Optimization is a very popular channel for online marketing.
It involves the use of creative tools such as popular social media networks like myspace,facebook,orkut,linkedin etc and communities to distribute and share content to a large online users.

Benefits :
• Natural exposure to a large online population
• Enhances other online marketing efforts
• Targets the specific audience
• Quality traffic through tactical optimization techniques
• Create brand awareness and manage your online reputation
• Direct interaction with potential customers, build rapport and increase credibility
• Create opportunity to increase customer loyalty

Key features of SMO services :
• SMO strategy formulation & consultation
• Professional profile development on social networking sites
• Integration with social media channels
• Blog creation & optimization
• Article / Press release creation & distribution
• Forum marketing
• Online advertising campaigns on social media websites

Flugelsoft Social Media Marketing Services:

• RSS Feed Marketing
• Blog Marketing
• Social Bookmarking
• Social Networking
• Online Forum Postings
• Video Optimization & Distribution
• Online Rating/Reviews
• Wiki development
• Podcasting

SEO Content Development Service

To be able to get good ranking in search engines , a website must have genuine and quality content in it .The content should be user friendly and should be relevant to the customers who are visiting the site . Flugelsoft develops the SEO content which will give the following benefits to your website:

• Brings the targeted and real traffic to the website
• Helps to achieve high rankings in search engines with quality search engine friendly content
• Helps visitors easily to locate the webpage with the targeted keywords
• Helps to increase the website conversion rate

SEO Content Development Services by Flugelsoft :

• Copywriting for websites
• Edit/improvement existing website content
• Optimize web pages for Search Engines ( Google YAHOO! MSN )
• Articles to promote your business
• Write product and service portfolios
• Write research based content for websites
• Write personal profiles
• Prepare newsletters and mailers

Blog Marketing Services

Blog marketing is a process of publicizing or advertising a website business, brand or service via the medium of blogs. Since the number of online users who are all creating and maintaining blogs has increased dramatically, it is becoming a popular way to increase the popularity of any website by this technique.

Advantages with the blogs :

• Blogs are good at attracting search engine traffic
• Easy to attract inbound links from other sites
• Easy to create and maintain the blog
• Blogs Can be set up quickly
• Blogs are Search Engine Friendly
• Blogs are Extremely controlled
• Blog is a attraction for Readers
• Blog is an instantaneous Online Community
• Blogs allow you to interact with the customer base
• Many of the top leading blog hosts are free

Flugelsoft offers the following Blog Marketing Services :

• Blog URL Creation in Blogger or Word Press
• Blog Optimization for Search Engines
• Blog Content Creation & Postings
• Blog Directory Submissions
• Blog Feed Creation
• Blog Comment Postings

E-mail Marketing

E-mail marketing is very cost effective and the results can be easily monitored. We can help develop targeted communications to be e-mailed to target audiences such customers, prospects, suppliers and the press.

These e-mails can be personalised to the individual and made to be visually appealing possibly by the use of HTML.
E-mail addresses can be acquired and be sourced in a number of ways, your website itself can act as a great data capture tool.

Electronic newsletters

Electronic newsletters and bulletins work very much in the same way as e-mails and can be sent to a list of pre-defined subscribers at the touch of a button.

Search Engines and Directories

We can help promote your business on all the major Search Engines and Directories. At Flugelsoft , we have a deep rooted understanding of the Search Engine Optimisation industry and can help you to achieve significant results.

Pay for Position Services

Many search engines have now adopted Pay for Position and Pay Per Click models. Some examples include:

• Espotting
• Google Adwords
• Overture

Our experience allows us to help you to achieve maximum exposure and ROI.

Paid Directory listings

We can advise on the the more popular directories where paid listings can help to generate targeted traffic to your website.

Banner Advertising and Rich Media

We can deliver effective banner advertising strategies based on varying cost models including CPC or CPM and PPM.

Our creatives can help with the design of anything from simple banner advertising design to full rich media adverts to ensure you stand out from the crowd and deliver your marketing message in the most effective way.

Viral Marketing

Viral Marketing is the phenomenon that facilitates and encourages people to pass along a marketing message. We can help develop viral marketing campaigns that hit the right spot to ensure maximum exposure for you and your organisation.

Co-ordinating on and off-line marketing

We help ensure the seamless integration of your online and conventional offline marketing activities. We are happy to work with third party organisations to ensure your online activities are an effective and important part of your overall marketing communications mix.

In general the various Search Engine Marketing techniques followed are

Internet marketing

• Display advertising
• E-mail marketing
• E-mail marketing software
• Interactive advertising
• Social media optimization
• Web analytics

Affiliate marketing

Affiliate Marketing is a profit sharing program between a website owner and an online merchant. The website owner will place advertisements on his/her websites to either help sell the merchant’s products or to send potential customers to the merchant’s website, all in exchange for a share of the profits.

At Flugelsoft, we are offering the Affiliate Marketing services with the following advantages:

• Gives merchant a broader market to sell their product
• Very low costs to start for the affiliate marketing
• Direct traffic to the Website Owner
• Good profit share to the merchant.

Website Analytics Reports

Website analytics measures the overall performance of a website based on the no of visitors . It reports the following datas for a website :

• No of visitors coming from organic search
• Direct traffic to the site
• Visitors coming from clicking links from other sites
• Perchantage of visitors leaved any site without clicking other links on the site
• No of visitors coming using the targeted keywords or phrases
• No of visitors from each country

At Flugelsoft, we focus on the overall analysis of a website and from that we diminish the drawbacks to make the site capable of getting a good search engine ranking .